Brief: cereal box packaging that minimises waste for individually portioned cereal.
Each box comes with a tab to fix it to another one, so after they are empty they can be used as building blocks. In addition the viewing window accommodates a kitchen roll tube for added building options.
As a toy
Children alway like to play with the box, so this design makes the most of this, giving them the chance to use the packaging like lego blocks.
Cereal box with tab
Cereal box in use: the slot together tab can be used to fix the boxes together after use.